Our Process
Here’s exactly how we build.
No black boxes. No surprises. Here is every step, every responsibility, and every day of the 14-day build window.
The Four Steps
Simple. Defined. Accountable.
01
Discovery & Brief
A free 45-minute video call where we learn everything about your business, your customers, your competition, and your goals. We ask a lot of questions. We listen more than we talk. At the end, we write the brief and send it to you for approval — not the other way around.
You do
- Show up to the call
- Share any brand assets you have (logo, colors, fonts)
- Tell us who your competitors are
- Describe your best customer in plain language
We do
- Conduct the discovery call
- Write the site brief (structure, copy direction, goals)
- Define the technical architecture
- Send the brief for approval within 24 hours
02
Build
Once the brief is approved, we build. The entire site is designed and constructed in 7–10 days — from scratch, to your brand. We don't use templates. Every page is reviewed and tested before it gets in front of you.
You do
- Provide final copy if you're writing it (or approve our draft)
- Be available for quick questions via email
- Share any photos or media you want used
We do
- Design and develop all pages
- Match your colors, fonts, and brand exactly
- Set up your site so Google can find and index it
- Add analytics and a working contact form
- Test everything — speed, mobile, accessibility — before you see it
03
Review & Revise
We send you a live preview link — a real URL where you can see and click through every page. You get one full round of revisions. Tell us everything at once; we implement it all in 48 hours and re-share the preview.
You do
- Review the preview thoroughly
- Consolidate all feedback into one document or message
- Approve the revised preview when ready
We do
- Share the live preview link
- Implement all revision requests within 48 hours
- Confirm all changes and re-share for final approval
- Prepare deployment package
04
Launch & Monitor
Once you approve the final preview, we get your site live. We handle everything — connecting your domain, making sure the padlock shows up in the browser, getting it running fast worldwide. Your site is live. 30 days later, your first performance report lands in your inbox.
You do
- Give us access to your domain (we'll walk you through it)
- Share the launch with your audience
We do
- Get your site live and connected to your domain
- Make sure it's secure and loads fast everywhere
- Set up automatic performance tracking
- Deliver your first report at Day 30
- 30 days of post-launch support
Transparency
Yes, we use AI. Here’s what that actually means.
AI-augmented, not AI-generated
We use Claude and GitHub Copilot as engineering tools, not as replacements for engineering judgment. Every suggestion is reviewed, tested, and approved. The model doesn’t ship code — we ship code. The model helps us do it faster.
The tool is only as good as the person using it
AI doesn’t know your business, your customers, or what makes a website actually convert visitors into calls. We do. That judgment — knowing what to build, what to cut, and what the right answer looks like — is what you’re hiring us for. The AI just helps us get there faster.
Transparency is a competitive advantage
Most agencies using AI hide it. We don’t. We believe the honest answer builds more trust than the hidden answer, and that clients who understand what they’re getting are better clients. If you want to know exactly what tools we use and how, ask us on the discovery call.
“The difference between a $5 AI website and a $750 AI-augmented website is the 20 years of engineering judgment in between.”
— moss + method
Timeline
Day by day. Week by week.
- Day 1
Intake call
Free 45-minute discovery call
- Day 3
Brief approved
Site structure and copy direction signed off
- Day 3
Build begins
We start construction
- Day 10
V1 preview
Live preview link delivered to you
- Day 12
Revisions
All feedback implemented within 48 hours
- Day 14
Live
Site deployed, domain connected, SSL active
- Day 44
First report
Automated performance report delivered
Ready to start?
Book your free discovery call. 45 minutes. No pitch, no pressure.
Book Your Discovery Call →